Town Survey Update 1998/2001

London Road East: Sheet four

Building: 10 Photo: B11


Built early 19th century, Grade II listed.

This building and no. 12 mask an older gabled structure to the rear facing Dorset Street.

Ironmonger – Shewen from 1839 to 1886 when Simmonds took over until 1891, handing on to Ellman whose operations included ironmonger, incandescent lighting, bell hanger, locksmith and tin and electric plater and a hire department for social functions. Business operated by Stevens from 1902 to 1907 when Ellman came back until 1937 when Simmonds returned until 1941.

Ministry of Food appropriated the building for the issue of ration books until 1947 when Philpot and Son Ltd., ladies’ fashions came and remained until 2000 (see photograph B11).

At the foot of the page is a photograph from the 1981 survey.

Current Use:

10 london rd B11

Wells Bedding Centre.


Two storey plus one in roof. Front wall painted stucco with two squarish sash windows with fixed grey awnings in moulded stucco projecting surrounds on first floor. Flat stucco cornice band and moulded parapet gutter. Ground floor display window with deep splayed fascia with lead flashed moulded capping and painted grey with ‘Wells’ lettering on right. Retractable grey awning.

Ridge plain tile roof, half-hipped to right with two sash dormer windows, flat roofed lead covered roofs and cheeks. Heavy moulded brick chimney to LHS.

Return to sidewalk on right leading to High Street similar, first floor with painted tile hanging and sash windows of different sizes. Shop front with fascia returns to meet 81 High Street.


Fits well into its location, no improvements required, in good condition and must be retained.

Importance: A

Included in previous survey

1981 survey

10 London Road w