Town Survey Update 1998/2001

London Road West: Sheet twenty

Building: 53 Photo: E4


Originally built early 19th century as Baptist Ministers’ residence. Occupied by debt collector 1865, Auctioneer 1881. Rendered or rebuilt 1885. Cycle manufacturer 1891, Health Foods 1933 and Car accessories 1941, later Hoads.

Current Use:

53 london rd E4

C F Hoad and Son Limited – Hoads Childrens Footwear


Modest 19th Century building on three floors including poor roof mansard. Upper floors storerooms. Ground floor, recent blue painted traditional timber shop front under deep fascia with fluted columns/pilasters at each end – carried through ends of fascias and finished with semi-circular capping, lead flashed mini entablature over fascia. Single door to right set back behind face of shop also set back slightly from rear of pavement. Main shop front display window divided in three with splay to left and small display window to right of door. Stall riser in painted timber. First floor, walls rendered with raised quoins, shallow string course under eaves and at cill level of three windows in moulded surrounds and heads supported on brackets and scrolls to each at cill level. Side windows sash timber and wider than blank centre. Elevational treatment carried round to left to meet entrance to no. 51 in single bay treatment similar to main elevation, no window in mansard and single sash on first floor.

Roof, two light casement windows in slate roofed mansard with crude lead flashings to mansards and roof.


Modest 19th century building spoilt by crude mansard and unsympathetic shop front.

Importance: C/D

Not included in previous survey.